LUXURY · UX/UI DESIGNER
Yacht Club Marina di Loano
Digital experience matching the prestige of a world-renowned marina.
PROJECT
03
MY ROLE
UX/UI Designer
The goal was to create a digital experience matching the prestige of a world-renowned marina. The challenge involved organizing a complex range of services—including a luxury guesthouse, panoramic dining, wellness spaces, and corporate meeting rooms—into a cohesive narrative that highlights the club’s rich maritime heritage.
The project focused on structuring a clear information architecture to seamlessly map the physical spaces into digital touchpoints. By optimizing the user flow for direct inquiries and highlighting key venue features like the panoramic terrace and hydro-massage pool, the design balances emotional storytelling with functional usability for both leisure and business visitors.
The final result is an elegant digital platform that reflects the venue’s physical design and exclusivity. It simplifies the guest inquiry journey for the guesthouse while elevating the visibility of premium amenities, driving higher engagement across all services.
